Overview of Results
45% Viewability Growth
2.93x CTR Growth
1.98x Net Revenue
Viewability Results
Since incorporating RevIQ’s modern InView technology, OP.GG saw an viewability from 68.14% to 98.99%. The average deviation of viewability also improved to ±0.0039%, 17.6x as stable when compared to the prior ±0.0684% in fluctuations before integrating with RevIQ. These values remain stable to this day.
CTR Results
Using RevIQ’s in-house contextual targeting engine housing and proprietary Natural Language Processing models(NLPs), average click volume increased from 18,933 to 50,444 clicks per month. By caching analysed results, no extra computation occurs on the client. Additionally, the custom NLPs support 13 content languages in order to cater to international publishers and users.
Revenue Results
Combining RevIQ’s DynamicRefresh technology to discover and capture higher-volume and higher-quality impressions, OP.GG witnessed an average monthly revenue uplift of 98.97%. RevIQ served as the missing element in boosting OP.GG’s monetisation strategies, simplifying their entire advertising operation within a single product.