Viewability Results
Since incorporating RevIQ’s modern InView technology, GamePix saw viewability rise from 83% to 96.24%. The uplift represents a 13.24% improvement, with fluctuations reduced to within a stable ±0.0684%. This consistency underscores RevIQ’s ability to deliver high-quality, viewable impressions that meet advertiser standards.

CTR Results
Using RevIQ’s in-house contextual targeting engine and proprietary Natural Language Processing models (NLPs), click-through performance remained stable at scale, moving from -0.03% to -0.21%. Despite higher impression volumes, CTR maintained consistency, highlighting RevIQ’s ability to unlock additional inventory without diluting overall ad effectiveness. By caching analyzed results, no extra computation occurs on the client. Additionally, the custom NLPs support 13 content languages in order to cater to international publishers and users.

Revenue Results
By combining DynamicRefresh with advanced discovery of high-quality impressions, GamePix achieved an average monthly revenue uplift of 29.88%. RevIQ served as the key catalyst in monetization growth, simplifying operations into a single streamlined product and driving meaningful uplift across the business.