RevIQ 브랜드
RevIQ를 정확하게 표현하는 데 필요한 모든 것 — 로고, 색상과 서체, 그리고 몇 가지 간단한 규칙을 담았습니다. 언론과 파트너는 아래 지침에 따라 이 자료를 자유롭게 사용하실 수 있습니다.
The expanded system reference is currently in English. The asset guide and download controls remain available in your selected language.
A little character.
A lot of clarity.
Warmth makes RevIQ recognizable. Precision makes it useful. Our mark, type, colors and organization identities work together, with the information always in focus.
- Recognizable
- Keep the logo, typeface and identity artwork consistent across every surface.
- Transparent
- Show units, time periods and data sources. Label examples. Never let decoration imply proof.
- Calm
- Use space and hierarchy to make complex information easy to read. Give motion a purpose.
하나의 로고, 두 가지 배경.
공간이 허락하는 한 로고 전체를 사용하세요. 배경과 대비가 가장 강한 버전을 고르시면 됩니다 — 밝은 배경에는 어두운 로고, 어두운 배경에는 밝은 로고. 로고 높이만큼의 여백을 주위에 확보하고, 복잡하거나 대비가 낮은 배경에는 절대 로고를 올리지 마세요.
Keep at least one mark-height of clear space on every side. The dashed guide is construction, never part of the logo.
심벌 단독으로.
로고 전체가 들어가지 않는 곳 — 파비콘, 앱 아이콘, 아바타 등에는 심벌을 사용하세요. 색상은 그대로 유지하고, 절대로 다시 만들거나 색상을 바꾸지 마세요.
The platform is not a planet.
The orange mark represents RevIQ. Pixel planets represent individual organizations. Keep those two jobs distinct.
Use the full lockup on first introduction. Use the symbol in compact, already-recognizable contexts. Never rebuild the wordmark with live text.
따뜻한 중심, 자신감 있는 포인트 컬러.
핵심 팔레트는 시스템의 토대입니다. 역할별 강조색과 의미를 나타내는 색상은 정체성을 바꾸지 않으면서 의미를 더합니다. 색상 견본을 탭하면 헥스 코드가 복사됩니다.
Color has a job.
The warm mark identifies RevIQ. Neutral surfaces carry information. These light-surface role accents orient the audience; semantic labels describe a condition.
- Brands
- Primary Blue
#355FEA
blue-700 - Publishers
- Publisher Green
#308242
success-700 - SSPs
- Exchange Indigo
#6046E0
indigo-700
Success is a state, not a publisher identity. Use a readable label and icon with the color.
Explain what needs attention. Never ask someone to interpret red or green alone.
For small status text on a light surface, use Success 800 #256533 or Red 700 #BE2818. The brighter Success swatch is a fill, not a small-text color. Brand Orange #FFA927 is distinct from interface Orange 600 #FFA756.
하나의 서체: RevIQ Sans.
RevIQ Sans는 헤드라인, 읽기용 본문, 데이터에 같은 개성을 부여합니다. 굵기, 크기, 간격으로 위계를 만들어 다른 시각적 스타일을 도입하지 않아도 됩니다.
Clarity is
the character.
Every figure has a unit. Every action has a clear label. The typography makes both easy to find.
- Headings
- Strong scale contrast, compact rhythm. Let long titles wrap.
- Reading
- Comfortable line lengths and at least 16px for guide prose. Avoid viewport-driven size jumps.
- Data
- Tabular figures, aligned columns and explicit units. Labels stay readable at 14px or above here.
RevIQ Sans is the primary family. Where its Latin font does not cover a script, keep the appropriate fallback rather than forcing missing characters. These are reference-page reading sizes, not a replacement for every product component’s type scale.
Organization identity
A familiar world.
At every scale.
The planet tells you who. The widget tells you what. Keep those two jobs distinct.
Northstar Media
Fictional organization · Canonical generation 1
Account examples below show Northstar Media. Only the identity changes; the sample data stays the same.
- Same organization, same mark
- Keep its seed, silhouette and colors intact. A rename does not create a new identity.
- Uploaded logos come first
- The planet is a fallback organization identity. It does not replace an uploaded logo or a customer’s brand.
- Color is identity, not status
- Keep role accents and status labels outside the planet. A green planet does not mean everything is healthy.
The working surface
Quiet identity.
Clear information.
Use one named identity for a related collection. Give the numbers, units and reading order the rest of the space.
Across the experience
One identity.
Different volume.
These are illustrative placement studies, not screenshots or evidence of shipped features.
Marketing: introduce
Give a fictional organization room in a product story. Keep real customer logos in customer proof.
Illustrative product story
A view into
Northstar Media.
Product: orient
Anchor an account header with a compact mark and a readable name. The organization remains recognizable as the task changes.
Illustrative account header
Northstar Media
Widgets: contextualize
Identify the collection once. Individual metrics need units and labels, not a new planet of their own.
Illustrative widget header
Northstar Media
Supply paths: connect
Use planets for named organizations at the endpoints. A connection, impression or anonymous step does not get its own identity.
Illustrative relationship, not a measured route
- Demand
Orbit Exchange
- Publisher
Northstar Media
Behavior
Recognition should
not require motion.
The examples are deliberately still. A collection of identities is not a collection of animations.
Northstar Media
Static, with the same information intact
- Keep lists quiet. No spinning planets, pulsing badges or attention-seeking loops.
- Respect reduced motion. Never make animation the only way to recognize an organization or understand a state.
- Make interaction visible. The organization buttons work with Tab, Enter and Space, with an explicit selected state and a clear focus ring.
몇 가지 규칙이면 브랜드는 또렷하게 남습니다.
- 제공된 로고 파일을 수정 없이 사용하세요
- 로고 주위에 충분한 여백을 확보하세요
- 대비가 가장 강한 버전을 사용하세요
- 승인된 브랜드 색상을 사용하세요
- 로고나 마크의 색을 바꾸거나 회전하거나 왜곡하기
- 그림자, 외곽선, 기타 효과 추가하기
- 복잡하거나 대비가 낮은 배경에 로고 올리기
- 다른 서체로 워드마크를 다시 만들기
Use the system. Keep the meaning.
Before you publish
- Use the supplied logo, with the correct contrast and clear space.
- Keep organization names and their identity artwork together.
- Check small screens, keyboard focus and reduced motion.
- Label illustrative data and separate concepts from product claims.
Assets & approvals
The logo and symbol downloads above are the approved public assets. Use SVG for scalable digital artwork; use PNG where a raster file is needed.
This guide documents foundations and illustrative applications. It does not grant permission to imply a partnership, endorsement or customer result.
Back to logo downloadsReference updated September 2026. Organization examples are fictional. Contact RevIQ for co-branding, campaign artwork or an application not covered here.
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