Overview of Results

  • 84% -> 98% Viewability Growth

  • 3x CTR Growth

  • 12.32x Net Revenue


Viewability Results
Since incorporating RevIQ’s modern InView technology, HowBazaar saw viewability rise from 84% to 98%, a 14% improvement. Variability tightened within a stable ±0.0684% band, underscoring RevIQ’s ability to deliver consistently viewable, high-quality impressions that meet advertiser benchmarks.


CTR Results
Leveraging RevIQ’s contextual targeting engine and proprietary NLP models, HowBazaar achieved a 3× increase in click-through rate (CTR). This uplift demonstrates RevIQ’s ability to not only scale impression volume but also significantly enhance engagement quality. With caching of analyzed results, no extra computation occurs on the client, and RevIQ’s NLPs support 13 languages to maximize relevance across global audiences.


Revenue Results
By combining DynamicRefresh with advanced impression discovery, HowBazaar realized a 12.32× increase in net revenue. RevIQ became the catalyst for transformative monetization growth, enabling HowBazaar to simplify operations, expand yield, and scale its community-driven marketplace under a single, streamlined product.”