Бренд RevIQ
Всё необходимое, чтобы точно представлять RevIQ, — логотип, наши цвета и шрифт, а также несколько простых правил. Пресса и партнёры могут использовать эти материалы в рамках приведённых ниже рекомендаций.
The expanded system reference is currently in English. The asset guide and download controls remain available in your selected language.
A little character.
A lot of clarity.
Warmth makes RevIQ recognizable. Precision makes it useful. Our mark, type, colors and organization identities work together, with the information always in focus.
- Recognizable
- Keep the logo, typeface and identity artwork consistent across every surface.
- Transparent
- Show units, time periods and data sources. Label examples. Never let decoration imply proof.
- Calm
- Use space and hierarchy to make complex information easy to read. Give motion a purpose.
Один логотип, две поверхности.
Используйте полный логотип везде, где позволяет место. Выбирайте вариант с наибольшим контрастом относительно фона: тёмный — на светлом, светлый — на тёмном. Оставляйте вокруг него свободное поле, равное высоте знака, и никогда не размещайте логотип на пёстром или малоконтрастном фоне.
Keep at least one mark-height of clear space on every side. The dashed guide is construction, never part of the logo.
Знак сам по себе.
Используйте символ там, где полный логотип не помещается, — фавиконы, иконки приложений, аватары. Сохраняйте его цвета; никогда не воссоздавайте и не перекрашивайте его.
The platform is not a planet.
The orange mark represents RevIQ. Pixel planets represent individual organizations. Keep those two jobs distinct.
Use the full lockup on first introduction. Use the symbol in compact, already-recognizable contexts. Never rebuild the wordmark with live text.
Тёплая основа, уверенный акцент.
Основная палитра служит основой системы. Цветовые акценты для разных ролей и семантические цвета передают смысл, не меняя идентичность. Нажмите на любой образец, чтобы скопировать его hex-код.
Color has a job.
The warm mark identifies RevIQ. Neutral surfaces carry information. These light-surface role accents orient the audience; semantic labels describe a condition.
- Brands
- Primary Blue
#355FEA
blue-700 - Publishers
- Publisher Green
#308242
success-700 - SSPs
- Exchange Indigo
#6046E0
indigo-700
Success is a state, not a publisher identity. Use a readable label and icon with the color.
Explain what needs attention. Never ask someone to interpret red or green alone.
For small status text on a light surface, use Success 800 #256533 or Red 700 #BE2818. The brighter Success swatch is a fill, not a small-text color. Brand Orange #FFA927 is distinct from interface Orange 600 #FFA756.
Один шрифт: RevIQ Sans.
RevIQ Sans придаёт единый характер заголовкам, текстам для чтения и данным. Насыщенность, размер и интервалы создают иерархию без введения другого визуального стиля.
Clarity is
the character.
Every figure has a unit. Every action has a clear label. The typography makes both easy to find.
- Headings
- Strong scale contrast, compact rhythm. Let long titles wrap.
- Reading
- Comfortable line lengths and at least 16px for guide prose. Avoid viewport-driven size jumps.
- Data
- Tabular figures, aligned columns and explicit units. Labels stay readable at 14px or above here.
RevIQ Sans is the primary family. Where its Latin font does not cover a script, keep the appropriate fallback rather than forcing missing characters. These are reference-page reading sizes, not a replacement for every product component’s type scale.
Organization identity
A familiar world.
At every scale.
The planet tells you who. The widget tells you what. Keep those two jobs distinct.
Northstar Media
Fictional organization · Canonical generation 1
Account examples below show Northstar Media. Only the identity changes; the sample data stays the same.
- Same organization, same mark
- Keep its seed, silhouette and colors intact. A rename does not create a new identity.
- Uploaded logos come first
- The planet is a fallback organization identity. It does not replace an uploaded logo or a customer’s brand.
- Color is identity, not status
- Keep role accents and status labels outside the planet. A green planet does not mean everything is healthy.
The working surface
Quiet identity.
Clear information.
Use one named identity for a related collection. Give the numbers, units and reading order the rest of the space.
Across the experience
One identity.
Different volume.
These are illustrative placement studies, not screenshots or evidence of shipped features.
Marketing: introduce
Give a fictional organization room in a product story. Keep real customer logos in customer proof.
Illustrative product story
A view into
Northstar Media.
Product: orient
Anchor an account header with a compact mark and a readable name. The organization remains recognizable as the task changes.
Illustrative account header
Northstar Media
Widgets: contextualize
Identify the collection once. Individual metrics need units and labels, not a new planet of their own.
Illustrative widget header
Northstar Media
Supply paths: connect
Use planets for named organizations at the endpoints. A connection, impression or anonymous step does not get its own identity.
Illustrative relationship, not a measured route
- Demand
Orbit Exchange
- Publisher
Northstar Media
Behavior
Recognition should
not require motion.
The examples are deliberately still. A collection of identities is not a collection of animations.
Northstar Media
Static, with the same information intact
- Keep lists quiet. No spinning planets, pulsing badges or attention-seeking loops.
- Respect reduced motion. Never make animation the only way to recognize an organization or understand a state.
- Make interaction visible. The organization buttons work with Tab, Enter and Space, with an explicit selected state and a clear focus ring.
Несколько правил сохраняют его узнаваемость.
- Использовать предоставленные файлы логотипа без изменений
- Оставлять свободное поле вокруг логотипа
- Использовать вариант с наибольшим контрастом
- Использовать утверждённые фирменные цвета
- Перекрашивать, поворачивать или искажать логотип или знак
- Добавлять тени, контуры или другие эффекты
- Размещать логотип на пёстром или малоконтрастном фоне
- Пересобирать словесный знак другим шрифтом
Use the system. Keep the meaning.
Before you publish
- Use the supplied logo, with the correct contrast and clear space.
- Keep organization names and their identity artwork together.
- Check small screens, keyboard focus and reduced motion.
- Label illustrative data and separate concepts from product claims.
Assets & approvals
The logo and symbol downloads above are the approved public assets. Use SVG for scalable digital artwork; use PNG where a raster file is needed.
This guide documents foundations and illustrative applications. It does not grant permission to imply a partnership, endorsement or customer result.
Back to logo downloadsReference updated September 2026. Organization examples are fictional. Contact RevIQ for co-branding, campaign artwork or an application not covered here.
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