RevIQ برانڈ
RevIQ کی درست نمائندگی کے لیے آپ کو درکار ہر چیز — لوگو، ہمارے رنگ اور ٹائپ، اور چند سادہ اصول۔ پریس اور شراکت دار ان اثاثوں کو نیچے دیے گئے رہنما اصولوں کے دائرے میں استعمال کرنے کے لیے خوش آمدید ہیں۔
The expanded system reference is currently in English. The asset guide and download controls remain available in your selected language.
A little character.
A lot of clarity.
Warmth makes RevIQ recognizable. Precision makes it useful. Our mark, type, colors and organization identities work together, with the information always in focus.
- Recognizable
- Keep the logo, typeface and identity artwork consistent across every surface.
- Transparent
- Show units, time periods and data sources. Label examples. Never let decoration imply proof.
- Calm
- Use space and hierarchy to make complex information easy to read. Give motion a purpose.
ایک لوگو، دو سطحیں۔
جہاں جگہ اجازت دے وہاں مکمل لوگو استعمال کریں۔ پس منظر کے مقابلے میں سب سے زیادہ کنٹراسٹ والا ویریئنٹ منتخب کریں — ہلکے پر گہرا، گہرے پر ہلکا۔ اس کے گرد نشان کی اونچائی کے برابر واضح جگہ رکھیں، اور لوگو کو کبھی مصروف یا کم کنٹراسٹ والے پس منظر پر نہ رکھیں۔
Keep at least one mark-height of clear space on every side. The dashed guide is construction, never part of the logo.
نشان، تنہا۔
جہاں پورا لوگو نہ سما سکے وہاں علامت استعمال کریں — فیوی کون، ایپ آئیکن، اوتار۔ اس کے رنگ برقرار رکھیں؛ اسے دوبارہ نہ بنائیں اور نہ ہی اس کا رنگ بدلیں۔
The platform is not a planet.
The orange mark represents RevIQ. Pixel planets represent individual organizations. Keep those two jobs distinct.
Use the full lockup on first introduction. Use the symbol in compact, already-recognizable contexts. Never rebuild the wordmark with live text.
ایک گرم مرکز، ایک پُراعتماد لہجہ۔
ہمارا بنیادی رنگوں کا مجموعہ اس نظام کی بنیاد ہے۔ مختلف کرداروں کے نمایاں رنگ اور معنی ظاہر کرنے والے رنگ شناخت بدلے بغیر مفہوم شامل کرتے ہیں۔ کسی بھی رنگ کے نمونے پر ٹیپ کرکے اس کا ہیکس کوڈ کاپی کریں۔
Color has a job.
The warm mark identifies RevIQ. Neutral surfaces carry information. These light-surface role accents orient the audience; semantic labels describe a condition.
- Brands
- Primary Blue
#355FEA
blue-700 - Publishers
- Publisher Green
#308242
success-700 - SSPs
- Exchange Indigo
#6046E0
indigo-700
Success is a state, not a publisher identity. Use a readable label and icon with the color.
Explain what needs attention. Never ask someone to interpret red or green alone.
For small status text on a light surface, use Success 800 #256533 or Red 700 #BE2818. The brighter Success swatch is a fill, not a small-text color. Brand Orange #FFA927 is distinct from interface Orange 600 #FFA756.
ایک ہی ٹائپ فیس: RevIQ Sans۔
RevIQ Sans سرخیوں، پڑھنے کے متن اور ڈیٹا کو یکساں بصری انداز دیتا ہے۔ خط کی موٹائی، سائز اور فاصلہ کسی دوسرے بصری انداز کو شامل کیے بغیر درجہ بندی قائم کرتے ہیں۔
Clarity is
the character.
Every figure has a unit. Every action has a clear label. The typography makes both easy to find.
- Headings
- Strong scale contrast, compact rhythm. Let long titles wrap.
- Reading
- Comfortable line lengths and at least 16px for guide prose. Avoid viewport-driven size jumps.
- Data
- Tabular figures, aligned columns and explicit units. Labels stay readable at 14px or above here.
RevIQ Sans is the primary family. Where its Latin font does not cover a script, keep the appropriate fallback rather than forcing missing characters. These are reference-page reading sizes, not a replacement for every product component’s type scale.
Organization identity
A familiar world.
At every scale.
The planet tells you who. The widget tells you what. Keep those two jobs distinct.
Northstar Media
Fictional organization · Canonical generation 1
Account examples below show Northstar Media. Only the identity changes; the sample data stays the same.
- Same organization, same mark
- Keep its seed, silhouette and colors intact. A rename does not create a new identity.
- Uploaded logos come first
- The planet is a fallback organization identity. It does not replace an uploaded logo or a customer’s brand.
- Color is identity, not status
- Keep role accents and status labels outside the planet. A green planet does not mean everything is healthy.
The working surface
Quiet identity.
Clear information.
Use one named identity for a related collection. Give the numbers, units and reading order the rest of the space.
Across the experience
One identity.
Different volume.
These are illustrative placement studies, not screenshots or evidence of shipped features.
Marketing: introduce
Give a fictional organization room in a product story. Keep real customer logos in customer proof.
Illustrative product story
A view into
Northstar Media.
Product: orient
Anchor an account header with a compact mark and a readable name. The organization remains recognizable as the task changes.
Illustrative account header
Northstar Media
Widgets: contextualize
Identify the collection once. Individual metrics need units and labels, not a new planet of their own.
Illustrative widget header
Northstar Media
Supply paths: connect
Use planets for named organizations at the endpoints. A connection, impression or anonymous step does not get its own identity.
Illustrative relationship, not a measured route
- Demand
Orbit Exchange
- Publisher
Northstar Media
Behavior
Recognition should
not require motion.
The examples are deliberately still. A collection of identities is not a collection of animations.
Northstar Media
Static, with the same information intact
- Keep lists quiet. No spinning planets, pulsing badges or attention-seeking loops.
- Respect reduced motion. Never make animation the only way to recognize an organization or understand a state.
- Make interaction visible. The organization buttons work with Tab, Enter and Space, with an explicit selected state and a clear focus ring.
چند اصول اسے قابلِ شناخت رکھتے ہیں۔
- فراہم کردہ لوگو فائلیں بغیر کسی تبدیلی کے استعمال کریں
- لوگو کے گرد واضح جگہ رکھیں
- سب سے زیادہ کنٹراسٹ والا ویریئنٹ استعمال کریں
- منظور شدہ برانڈ رنگ استعمال کریں
- لوگو یا نشان کا رنگ بدلنا، گھمانا، یا بگاڑنا
- سائے، خاکے، یا دیگر اثرات شامل کرنا
- لوگو کو مصروف یا کم کنٹراسٹ والے پس منظر پر رکھنا
- ورڈ مارک کو کسی اور ٹائپ فیس میں دوبارہ بنانا
Use the system. Keep the meaning.
Before you publish
- Use the supplied logo, with the correct contrast and clear space.
- Keep organization names and their identity artwork together.
- Check small screens, keyboard focus and reduced motion.
- Label illustrative data and separate concepts from product claims.
Assets & approvals
The logo and symbol downloads above are the approved public assets. Use SVG for scalable digital artwork; use PNG where a raster file is needed.
This guide documents foundations and illustrative applications. It does not grant permission to imply a partnership, endorsement or customer result.
Back to logo downloadsReference updated September 2026. Organization examples are fictional. Contact RevIQ for co-branding, campaign artwork or an application not covered here.
ہمارے برانڈ کے استعمال کے بارے میں سوالات؟
رابطہ کریں اور ہماری ٹیم صحیح اثاثوں اور منظوریوں میں آپ کی مدد کرے گی۔