RevIQ 品牌
这里汇集了准确呈现 RevIQ 形象所需的一切——标志、我们的颜色和字体，以及几条简单的规则。欢迎媒体和合作伙伴在以下规范范围内使用这些素材。
The expanded system reference is currently in English. The asset guide and download controls remain available in your selected language.
A little character.
A lot of clarity.
Warmth makes RevIQ recognizable. Precision makes it useful. Our mark, type, colors and organization identities work together, with the information always in focus.
- Recognizable
- Keep the logo, typeface and identity artwork consistent across every surface.
- Transparent
- Show units, time periods and data sources. Label examples. Never let decoration imply proof.
- Calm
- Use space and hierarchy to make complex information easy to read. Give motion a purpose.
同一个标志，两种背景。
在空间允许的情况下，请始终使用完整标志。选择与背景对比度最高的版本——浅色背景配深色标志，深色背景配浅色标志。在标志四周保留与标志本身高度相等的留白，切勿将标志置于繁杂或低对比度的背景之上。
Keep at least one mark-height of clear space on every side. The dashed guide is construction, never part of the logo.
标志图形，独立呈现。
在无法容纳完整标志的地方——网站图标、应用图标、头像等——请使用标志图形。保留其原有颜色；切勿重新绘制或更改配色。
The platform is not a planet.
The orange mark represents RevIQ. Pixel planets represent individual organizations. Keep those two jobs distinct.
Use the full lockup on first introduction. Use the symbol in compact, already-recognizable contexts. Never rebuild the wordmark with live text.
温暖的内核，自信的点缀色。
核心调色板是系统的基础。角色强调色与语义色在不改变识别特征的前提下传达意义。点击任意色块即可复制其十六进制色值。
Color has a job.
The warm mark identifies RevIQ. Neutral surfaces carry information. These light-surface role accents orient the audience; semantic labels describe a condition.
- Brands
- Primary Blue
#355FEA
blue-700 - Publishers
- Publisher Green
#308242
success-700 - SSPs
- Exchange Indigo
#6046E0
indigo-700
Success is a state, not a publisher identity. Use a readable label and icon with the color.
Explain what needs attention. Never ask someone to interpret red or green alone.
For small status text on a light surface, use Success 800 #256533 or Red 700 #BE2818. The brighter Success swatch is a fill, not a small-text color. Brand Orange #FFA927 is distinct from interface Orange 600 #FFA756.
一种字体：RevIQ Sans。
RevIQ Sans 为标题、阅读正文和数据带来一致的风格。通过字重、字号和间距建立层级，无须引入另一种视觉语言。
Clarity is
the character.
Every figure has a unit. Every action has a clear label. The typography makes both easy to find.
- Headings
- Strong scale contrast, compact rhythm. Let long titles wrap.
- Reading
- Comfortable line lengths and at least 16px for guide prose. Avoid viewport-driven size jumps.
- Data
- Tabular figures, aligned columns and explicit units. Labels stay readable at 14px or above here.
RevIQ Sans is the primary family. Where its Latin font does not cover a script, keep the appropriate fallback rather than forcing missing characters. These are reference-page reading sizes, not a replacement for every product component’s type scale.
Organization identity
A familiar world.
At every scale.
The planet tells you who. The widget tells you what. Keep those two jobs distinct.
Northstar Media
Fictional organization · Canonical generation 1
Account examples below show Northstar Media. Only the identity changes; the sample data stays the same.
- Same organization, same mark
- Keep its seed, silhouette and colors intact. A rename does not create a new identity.
- Uploaded logos come first
- The planet is a fallback organization identity. It does not replace an uploaded logo or a customer’s brand.
- Color is identity, not status
- Keep role accents and status labels outside the planet. A green planet does not mean everything is healthy.
The working surface
Quiet identity.
Clear information.
Use one named identity for a related collection. Give the numbers, units and reading order the rest of the space.
Across the experience
One identity.
Different volume.
These are illustrative placement studies, not screenshots or evidence of shipped features.
Marketing: introduce
Give a fictional organization room in a product story. Keep real customer logos in customer proof.
Illustrative product story
A view into
Northstar Media.
Product: orient
Anchor an account header with a compact mark and a readable name. The organization remains recognizable as the task changes.
Illustrative account header
Northstar Media
Widgets: contextualize
Identify the collection once. Individual metrics need units and labels, not a new planet of their own.
Illustrative widget header
Northstar Media
Supply paths: connect
Use planets for named organizations at the endpoints. A connection, impression or anonymous step does not get its own identity.
Illustrative relationship, not a measured route
- Demand
Orbit Exchange
- Publisher
Northstar Media
Behavior
Recognition should
not require motion.
The examples are deliberately still. A collection of identities is not a collection of animations.
Northstar Media
Static, with the same information intact
- Keep lists quiet. No spinning planets, pulsing badges or attention-seeking loops.
- Respect reduced motion. Never make animation the only way to recognize an organization or understand a state.
- Make interaction visible. The organization buttons work with Tab, Enter and Space, with an explicit selected state and a clear focus ring.
几条简单的规则，让它始终易于辨识。
- 使用我们提供的标志文件，不作任何修改
- 在标志四周保留足够的留白
- 选择对比度最高的版本
- 使用官方认可的品牌颜色
- 对标志或图形重新着色、旋转或变形
- 添加阴影、描边或其他效果
- 将标志置于繁杂或低对比度的背景上
- 用其他字体重新制作文字标志
Use the system. Keep the meaning.
Before you publish
- Use the supplied logo, with the correct contrast and clear space.
- Keep organization names and their identity artwork together.
- Check small screens, keyboard focus and reduced motion.
- Label illustrative data and separate concepts from product claims.
Assets & approvals
The logo and symbol downloads above are the approved public assets. Use SVG for scalable digital artwork; use PNG where a raster file is needed.
This guide documents foundations and illustrative applications. It does not grant permission to imply a partnership, endorsement or customer result.
Back to logo downloadsReference updated September 2026. Organization examples are fictional. Contact RevIQ for co-branding, campaign artwork or an application not covered here.
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